 |
Increase sales and profits
Mailing
lists are an excellent vehicle for distributing focused, targeted information
to an interested, receptive audience. Consequently, mailing lists have been used
successfully as a highly effective direct marketing tool. |
 |
|
Personalise newsletters
Studies show that people respond better to emails that address them by name and
include specifically relevant content.
newslettersOnline allows
you to capture relevant customer details such as first name, last name, age,
salary and location when they signup. You can then use these fields in your email
to deliver highly personalised content.
|
|
|
Create customer loyalty and trust
Every business benefits from keeping in touch with their customers and email
is the most cost-effective and direct channel available. By keeping your customers
well  informed on offers, new products or other benefits, you can increase customer
loyalty.
Use newslettersOnline to
automatically send timely and personal follow-up emails to customers after they
signup for your newsletter. You could send a free whitepaper, a courtesy email
to make sure they are satisfied, information on related products or even a special
'subscriber-only' discount.
|
|
|
Fast & Flexible
Email Campaigns cost less to produce and distribute than traditional marketing
and can be produced and distributed extremely quickly. Recipients have the ability
to respond immediately.
|
|
|
Full List Management
You'll always be compliant with spam laws and best practices thanks to newslettersOnline's automatic handling of opt-ins, unsubscribe requests and bounced email cleaning. |
|
|
- DIY with ease
newslettersOnline
enables you to produce your HTML mailout using a WYSIWYG editor with a word®-like
interface. You can create your newsletters from scratch or select a pre-designed
template. Images can be uploaded and stored in an image library. It includes
integrated spell checking utilities, find / replace, direct source-code editing
for advanced users and more complicated tasks, such as table creation. » more info
- Personalisation and Targeted Sending
Create an unlimited amount of 'custom fields' that your subscribers can fill
out, such as first name, State, etc. Send targeted emails to your contacts based on their interests and previous history using custom filters, list segments and personalisation options. » more info
- Smart follow ups with triggers
(not available on Lite Plan)
newslettersOnline
enables you to send automatic birthday reminder emails and add/ remove contacts to/from multiple lists based on an email being opened or a link being clicked with 'triggers'. » more info
- Find the best performing email variation with 'split tests'
(not available on Lite Plan)
Split test different email campaigns to a small sample of your list and automatically send the winning email (based on opens or clicks) to the rest of your list. » more info
- Automatic and Manual Event Logging
Every time a contact in your list receives and opens an email campaign, or when they click a link in your email, that action is logged automatically under their contact profile. Using the built-in event logging system you can manually log events such as phone calls and meetings next to contacts in your list.
» more info
- Auto Responders
Build a series of autoresponder
emails that are automatically sent to your subscribers at specific intervals
that you can choose. For example, you can send your first email 1 hour after
they subscribe, your second after 3 hours, etc. You can also filter autoresponder
recipients based on custom fields. For example, only send a specific autoresponder
to subscribers that are 'female'.
» more info
- Time Saving!
Let your visitors subscribe and unsubscribe from your lists automatically. Everything
is processed in real-time, so you will never have to waste time manually adding
or deleting subscribers from your mailing lists ever again. Also allows
you to import subscribers from an existing database. » more info
- Add web forms on your website.
Generate leads directly from your website using the step-by-step web form generator to add sign up forms to your website in minutes. » more info
- Tracking and Reporting
newslettersOnline automatically tracks and reports how many subscribers open your emails, which links they click on, etc. Then, from the control panel you
have complete access to this tracking data in easy-to-view reports. » more info
- Upload and Send Attachments
Newsletters, templates and autoresponders all include full support
for adding and sending attachments.
- Anti-Spam Double Opt-in Process
It is more important than ever to ensure that
you adhere to the principles of permission-based marketing and use an email marketing
tool with anti-spam features. The ability to include unsubscribe links on all
emails and our double opt-in confirmation system will
help you adhere to current anti-spam legislation. » more info
- Bounce Handling
Eradicate erroneous subscriber emails using our 1-click bounce
handling system. Simply send your newsletter, specify how you
want to handle the bounced emails and newslettersOnline takes care of the rest! » more info
- Schedule Newsletters
Newsletters, as well as autoresponders can be sent and
scheduled without leaving your browser open or your computer on.
|
Online Newsletter
