newslettersOnline - online newsletter creation & distribution service

Features & Benefits

Communicating with your customers is vital in todays market place, where retaining customers costs as little as 4% of the cost of gaining new customers.

Email Marketing is fast becoming the most effective, cost efficient way of reaching your customers. When compared with other forms of advertising, email marketing is exponentially cheaper, allows you to target your user group and is simple to use.

Benefits

Key Features

	Increase sales and profits Mailing lists are an excellent vehicle for distributing focused, targeted information to an interested, receptive audience. Consequently, mailing lists have been used successfully as a highly effective direct marketing tool.

	Personalise newsletters Studies show that people respond better to emails that address them by name and include specifically relevant content. newslettersOnline allows you to capture relevant customer details such as first name, last name, age, salary and location when they signup. You can then use these fields in your email to deliver highly personalised content.

	Create customer loyalty and trust Every business benefits from keeping in touch with their customers and email is the most cost-effective and direct channel available. By keeping your customers well informed on offers, new products or other benefits, you can increase customer loyalty. Use newslettersOnline to automatically send timely and personal follow-up emails to customers after they signup for your newsletter. You could send a free whitepaper, a courtesy email to make sure they are satisfied, information on related products or even a special 'subscriber-only' discount.

	Fast & Flexible Email Campaigns cost less to produce and distribute than traditional marketing and can be produced and distributed extremely quickly. Recipients have the ability to respond immediately.

DIY with ease
newslettersOnline enables you to produce your HTML mailout using a WYSIWYG editor with a word®-like interface. You can create your newsletters from scratch or select a pre-designed template. Images can be uploaded and stored in an image library. It includes integrated spell checking utilities, find / replace, direct source-code editing for advanced users and more complicated tasks, such as table creation.
Schedule Newsletters
Newsletters, as well as autoresponders can be sent and scheduled without leaving your browser open or your computer on.
Time Saving!
Let your visitors subscribe and unsubscribe from your lists automatically. Everything is processed in real-time, so you will never have to waste time manually adding or deleting subscribers from your mailing lists ever again. Also allows you to import subscribers from an existing database.
Tracking and Reporting
newslettersOnline automatically tracks and reports how many subscribers open your emails, which links they click on, etc. Then, from the control panel you have complete access to this tracking data in easy-to-view reports.
Upload and Send Attachments
Newsletters, templates and autoresponders all include full support for adding and sending attachments.
Personalisation and Targeted Sending
Create an unlimited amount of 'custom fields' that your subscribers can fill out, such as first name, State, etc. You can then use these to personalise your emails. Perform targeted sending - for example, sometimes you want to send an email to a specific segment of your customer-base - subscribers who are married and live in Sydney for instance - this is the proven targeting strategy that elite email marketers use everyday!
Auto Responders
Build a series of autoresponder emails that are automatically sent to your subscribers at specific intervals that you can choose. For example, you can send your first email 1 hour after they subscribe, your second after 3 hours, etc. You can also filter autoresponder recipients based on custom fields. For example, only send a specific autoresponder to subscribers that are 'female'.
Anti-Spam Double Opt-in Process
It is more important than ever to ensure that you adhere to the principles of permission-based marketing and use an email marketing tool with anti-spam features. The ability to include unsubscribe links on all emails and our double opt-in confirmation system will help you adhere to current anti-spam legislation.
Bounce Handling
Eradicate erroneous subscriber emails using our 1-click bounce handling system. Simply send your newsletter, specify how you want to handle the bounced emails and newslettersOnline takes care of the rest!