Split Testing

Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.

You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.

Triggers

• Send recurring emails based on a date such as a birthday
• Add contacts to new lists based on events (such as opening an email or clicking a specific link)
• Remove contacts from the list they are on based on an event
• Add/remove a contact from a list on a date in the future

Powerful List Segmentation

Get to Your Contacts Quicker With Contact List Grouping

If you like to segment your contacts across multiple lists then you'll appreciate the new contact list grouping feature. Instead of all contact lists being shown on one page, you can group lists into folders using nothing more than drag and drop. You can expand and collapse folders and your preferences will be remembered - even after you logout.

Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.